Rob Illidge has set up, which he describes as the first expert-online digital consultancy in the country.

Illidge, previously of Shaping Cloud and latterly the digital marketing director at Access Pay, hopes it will bring the city’s freelance community together.

“Manchester possesses an array of experienced digital experts and the community is growing rapidly so I thought it would be great to bring the talent together to benefit not only local businesses, but also those outside of the city,” he explained.

He believes that the service will appeal to businesses of all size, which need “expertise on demand.”

“Experts working at Elrelo have to undergo an interview and are then obliged to follow the company’s code of conduct, to ensure that high standards are constantly delivered. With brands paying more attention to transparency during digital campaigns, our service ensures that clients will always work with a first-class consultant with extensive experience in digital, social and content marketing.”

The company has already secured accounts from Manflu, Mumkind, Melanoma UK and Barrett Dixon Bell.

“I’ve had enquiries from agencies and consultants in the US, Australia and India. It’s great to see that Elrelo is having such a strong impact on businesses and that they can see the benefit of such an organisation in such a short space of time.”