Arla Foods said the next phase will focus on driving further awareness of its farmer-owned status with a new TV advertisement – a first dedicated to support the Arla brand in the UK – which will air on the evening of Monday 8 June during Coronation Street.
The TV ad follows a typical Arla farmer owner during his morning routine while the rest of the country is waking up, enjoying Arla dairy products at the start of their day.
Vice president, marketing at Arla Foods UK, Sarah Baldwin, said the new campaign would play a key role:
“We want the Arla brand to become synonymous with innovative and healthier dairy products as well as provide a platform for growth for our farmer owners.
“Even though dairy is an important part of a healthy, balanced diet, consumers can be confused about its benefits. Increasing the presence of our Arla branded products will help them better understand what they’re choosing and where it comes from.”
Arla has been increasing its brand presence this year with a number of high profile product launches intended to flag its health credentials including Arla® Skyr, Arla®Protein and Arla®Big Milk.
These launches have seen significant TV, digital, outdoor and in-store activity as part of more than £15 million this year being spent on marketing the Arla brand.