Stein IAS is forming a strategic partnership with US based B2B marketing specialist Lattice Engines.
The Cheshire-headquartered agency says its clients and other enterprise businesses will be able to access Lattice’s expansive suite of predictive applications.
“Lattice’s predictive marketing and sales applications help to close the gap between marketing and sales, making the B2B sales funnel more efficient and informed,” said Marc Keating, director of digital and innovation at Stein IAS. “Lattice fits seamlessly within our agile plug-and-play infrastructure – the B2B Marketing Cloud – which is fuelled by Mi 3 and insights from the data cloud that accelerate the buyer process.”
With its headquarters in California, Lattice is said to be shaping the predictive marketing landscape. It works with companies such as Juniper Networks, Dell and HP to help businesses use data to better predict what their customers will need next, which prospects to target and when prospects will be ready to buy.
At the beginning of this month, Stein IAS opened an office in San Francisco adding to the agency’s existing offices in Bollington, London, Paris, New York and Shanghai.