Sky Betting and Gaming in Leeds has appointed Adam Smith in a newly created role of head of corporate communications.

ADAM_SMITHSmith joins from Paddy Power, where he’s been head of external affairs since 2013. Prior to that he was a policy special adviser to the Secretary of State in the Department for Culture Media and Sport.

“As an independent company we are growing up quickly. The way our brand and corporate profile is perceived is an increasingly important factor in determining the success of the business. We’re therefore delighted that Adam is joining us to help develop both and I’m looking forward to welcoming him to the team,” said marketing director Rob Painter.

Smith joins next month, reporting directly to Painter. He will also work closely with CEO Richard Flint and the company’s leadership team, taking responsibility for its relationships with politicians, regulators and the media.

In December the company was acquired by CVC Capital Partners from Sky in a deal worth £800m.