Singer Fergie has been signed up as the face of Pringles for its new Karaoke Kit campaign.
The Manchester-based snack brand signed her up to front its new product – a way to change the crisps’ container into a microphone and speaker so that people can use it for karaoke.
A Pringles spokesperson said: “With so many party anthems to her name, who better than Fergie to front our new Karaoke Kit?”
For her part, Fergie said she was ‘thrilled’ to have her new role.
Since Pringles’ acquisition by Kellogg’s, its PR and marketing has been run by Kellogg’s Trafford-based in-house team.