Leeds-based roadside assistance company Green Flag has been announced as the new sponsor of ITV National Weather.
The campaign, Green Flag’s largest TV sponsorship so far, will look to communicate its nationwide coverage, expertise and roadside repair.
The underlying message is that Green Flag will get you where you need to be, no matter what.
Candace Grelach, head of marketing at Green Flag, said: “While the weather isn’t something we can rely on every day, Green Flag is, which is why we’re delighted to be partnering with ITV.
“There is a natural and compelling link between Green Flag and the weather, giving us a great platform to show and tell people about our brand and the comprehensive service we are able to offer.”
ITV National Weather bulletins run during lunchtime, early evening and late evening bulletins with the creative, developed by CHI & Partners, focusing on the unpredictable UK weather and the impact it can have on journeys.