Baker Tilly is to adopt the RSM brand from October this year as the group seeks to strengthen its global position.
The company joined the RSM International network in 2014, following its acquisition of Tenon the year before.
“Although our name is changing, we will stay true to our roots and continue to maintain the core essence and legacy of the Baker Tilly brand. Adopting RSM as our name will simply accelerate our path to a recognised unified global brand and strategy,” explained Jill Jones, Baker Tilly’s regional managing partner for the North-West.
“It will reinforce our focus on becoming the leading adviser to the middle market by ensuring that our clients receive consistent global services, irrespective of international borders.”
The RSM brand will also be rolled out across its international operations, with CEO Jean Stephens explaining that the decision came following independent research of its member firms, clients and international prospects:
“[…] we see huge opportunity for the development of our client offering and cross-border growth through moving to RSM as our one global brand.”
The network has also adopted a new tagline: The power of being understood, and a new logo – with grey to signify “a relationship based on a solid reliable foundation, the green a positive, ideas-driven, responsive approach and the blue symbolises forward movement and the attainment of future goals.”
“Adopting the RSM name simply enables us to work even more effectively in all countries around the world,” added Kevin O’Connor, Baker Tilly’s regional managing partner for Yorkshire and the North East.
The rebrand will take place on October 26th, although Baker Tilly and the other member firms will remain independent legal entities within the network.