Manchester’s ActiveWin Media has won a contract with San Francisco-based tech company Betablefor to work on its casino product for a UK pilot.
The partnership will see ActiveWin develop and execute digital strategies for the Prospect Hall brand to optimise its online campaigns and increase the number of players in the UK.
ActiveWin’s Managing Director, Warren Jacobs, said; “With their vision and agility, Betable’s Prospect Hall is a superb fit for our 30,000+ affiliate network, “Active Wins” and with our launch at the AAC in June 24th, we expect to hit the ground running!
“We view ourselves as an extension of Betable’s marketing division and will be working closely with their US and UK teams to grow the player base and maximise revenues for investors and affiliates alike.”
Betable intends to change the online gambling market by enabling innovative and “experience rich” games. The company has raised $23M and sought help from experts at companies including Goldman Sachs, Yahoo, PlayStation and Zynga.
ActiveWin Media launched in 2012 by MD Warren Jacobs & backed by Fred Done (Betfred) has grown to 60+ staff with a turnover of £3M, currently manages budgets and marketing investments in excess of £20M per annum.
In 2012 Betable launched the first platform to enable game developers to offer real-money gambling in their own games and apps. The San Francisco based company has recently launched Prospect hall as a showcase for content and features with the UK selected as a test bed for international expansion.