Wirral agency Webtise has been appointed by the UK’s largest home-fragrancing company, Wax Lyrical.

Webtise’s brief for Wax Lyrical, which produces 15 million items each year, covers development, digital marketing and consultancy.

Wax Lyrical produces 15m items annually

Wax Lyrical produces 15m items annually

It will refresh the brand’s e-commerce platform and design a new website on the Magento platform.

Justin Young, chief operating officer at Webtise, said: “As an agency we’re going from strength to strength having secured over 25 new clients this year.

“We are focused on delivering results, great service and building long term partnerships. We have been appointed by Wax Lyrical to support their business growth and increase their online visibility.”

Last month Webtise announced it had picked up six new clients, including hair and beauty wholesaler, Salons Direct.