Leeds-based marketing automation company Force24 has unveiled a new look and website as it embarks on an ambitious growth plan.
The new site includes a personalisation feature that greets visitors by name each time they return.
Marketing manager Natalie Eagling, who led the rebrand, said: “As a marketing automation company, we are in the business of building and nurturing relationships. We have fierce competition in this industry and needed a bold, powerful new brand to support our growth plans.”
“We wanted our website to reflect our purpose and to be the start of a digital conversation with our audience. We felt that personalising the experience from the moment a visitor landed on the site would be both attention grabbing and completely unique.”
Clients at Force24, where staff numbers now total 33, include Worldpay, npower, Aviva, Travis Perkins, Parkdean holidays and JML.
MD Adam Oldfield added: “We’ve grown our market share in key verticals, proudly becoming their vendor of choice for marketing automation technology. The updated Force24 brand will only help to expand on this, to achieve our goals over the coming months and years.”