Manchester City FC have announced a new three-year partnership with PZ Cussons that will see it become the club’s official partner in Nigeria.
PZ Cussons will drive the partnership through its local brands Premier, Olympic and Robb; Nigeria is its largest market.
As part of the deal, City’s fanbase in the country and PZ Cussons’ customers will be able to win exclusive VIP match day experiences at the Etihad Stadium, as well as opportunities to meet the players and watch private training sessions.
Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.
“We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans”.
Tim Perman, group category & brand director of PZ Cussons PLC, added: “PZ Cussons is proud to be partnering with Manchester City FC in Nigeria. There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love.”