Halford has reappointed Fusion Unlimited to handle its UK and Ireland paid search and SEO activity after a competitive pitch.
The Leeds-based agency had previously worked with the retailer before the account was consolidated into Walker Media 18 months ago.
Mark Curtis, managing director, said: “Halfords are innovators in multi-channel retailing and we are delighted to be working with them again to further develop their search and affiliate marketing programmes.
“We pride ourselves on our approach to working with our clients to ensure channel performance targets are met, and this is a further validation that we offer something a little different to the large networks.”
Ben Scott, digital marketing manager at Halfords, said: “Fusion’s understanding of our business and experience of working with complex multichannel retailers in optimising paid and natural search performance stood out.
“We are looking forward to working alongside the fusion team to further drive Halfords digital growth.”
Fusion Unlimited has previously worked with the likes of the Army Cadet Force, Jones Lang LaSalle and Ronseal.