Hale Dental Clinic and its sister operation CADE, The Centre for Advanced Dental Education, would like to find an agency to help it formulate, agree and implement a coherent online and social media marketing strategy across both of its operations/brands.
The initial budget is £2,500 and the submission close is 27 May with a project deadline of 30 June 2105 for the opening project.
Project Overview
This brief is set to cover two interlinked websites and businesses: Firstly, Hale Dental Clinic and, secondly CADE (The Centre for Advanced Dental Education).
Hale Dental Clinic is a dental practice located in the heart of Hale, Altrincham. It specialises in implants, restorative and cosmetic dentistry as well as offering general private dentistry services. The clinic in Hale is a state of the art practice and offers a team of experts to cover a number of disciplines.
This is Hale Dental’s current website.
The other part of the brief covers a second arm of the business offering professional dental training.
The name of this business is CADE. The business and website is targeted at dentists professionals and dental technicians to provide one-to-one hands on and interactive group training.
The current website for CADE can be found here.
Project Brief
The main objective of the brief is to find an agency to help us formulate, agree and implement a coherent online and social media marketing strategy to increase the existing client base for both companies while also maintaining the level of existing patients and delegates to the courses. The strategy should integrate both companies as appropriate while still maintaining their distinctive differences.
