Image from a recent Ann Summers campaign

Image from a recent Ann Summers campaign

Epiphany has been appointed to manage all aspects of Ann Summers’ search marketing strategy following a competitive pitch process.

The new partnership will see the Leeds and London-based agency develop Ann Summers’ online presence through targeted organic and paid search campaigns.

CEO of Epiphany Rob Shaw described the company as ‘innovative’ and welcomed the appointment.

He said: “Ann Summers is a brand that is known for pushing the boundaries and innovating. We have a proven track record in improving paid search performance for some of the UK’s biggest retail brands and we’re looking forward to making one of the UK’s favourite brands even more successful.”

With the agreement, Epiphany, which was acquired by Jaywing in March 2014, will be responsible for running the retailer’s search engine optimisation, pay-per-click and programmatic advertising strategies.

Ann Summers MD Vanessa Gold said: “We’re really excited about working with Epiphany. We’re looking forward to collaborating with an agency with a proven track record that shares our enthusiasm and commitment to innovation.”

Leeds headquartered Propaganda also works on the brand having been initially appointed by Ann Summers in 2013 to report on how the retailer could grow.