The Liverpool agency was appointed as the firm looked to move beyond its traditional business of scrap metal.
“We utilised the imagery of wire trellising and meshing to give a unique visual look and feel. We developed this through a bespoke style of typography to be used throughout both on and off line marketing. This was developed to give the illusion of being formed out of a block of granite that was chipped away as part of the demolition process,” explained creative director, Paul Cojeen.
The team worked with photographer Dan Kenyon and produced a suite of materials with the new branding.