The contract started this month, with MediaCityUK-based Ignite promoting next month’s London to Edinburgh rally.
“We wanted an agency who understood our business and was well connected with national and regional media and high profile celebrities,” said a Pure Rally spokesperson.
“Ignite PR was the only agency that ticked all of the boxes. We were excited by their ideas and their driven approach, no pun intended. We’re confident that Ignite can help take our business to the next level.”
The account will be led by former newspaper journalist, David Richards, who added:
“We’re very much looking forward to increasing their brand awareness and engaging with their target market.”