Michaela Lancaster has been appointed sales director at Barratt Homes Manchester.
Chair of the North West Marketing Forum, Lancaster’s career has included being sales and marketing director at Miller Homes, Gladedale Homes, Countryside Homes and Bett Homes. She has also held roles at Gleeson Homes and Colroy Plc.
Previous successes included setting up a first time buyer initiative with English Partnerships, growing a house building business from £16m to £70m turnover and managing a £140million portfolio.
She said it was a fantastic time to be joining the business:
“The division has a fantastic history and they also have ambitious plans for the North West with 5 developments set to open over the next 9 months.”
Barratt Manchester MD, Neil Goodwin, said her experience would be invaluable in driving sales performance across 26 developments in addition to contributing to the broader aspects of the business.