Manchester-based My Parcel Delivery has revealed a new website platform and brand identity.

The company has also introduced a loyalty scheme. new website“My Parcel Delivery has experienced consistently strong growth and further investment, so we wanted a new platform and brand identity that reflected the journey we’ve been on as well as the straightforward and hassle-free nature of our service,” said founder and managing director David Grimes.

“We have rebuilt our online platform from scratch, bringing in all of the additional functionality that we’ve really wanted to include, with a huge focus on scalability, usability and the customer journey. These new features will enable us to increase our conversion rates and widen our existing customer base as well as making us the first port of call for guidance and information around parcel delivery.”

During the rebuild, the firm added a number of new features, such as the ability to upload CSV files, plus an illustrated helper, called Parcel Boy to guide users through the site.

Through the rebrand, the company’s logo has been updated with a “more modern” shade of green, while the tagline has been changed to “sending made simple.”

My Parcel Delivery stated that its gross profit in 2014 was up 69%, while revenues rose 58%, aided by increased demand on Black Friday, Cyber Monday and Christmas.