MediaCom Manchester has been appointed by Victorian Plumbing to oversee its £6m media planning and buying account.
The agency’s brief will be to drive sales and grow customer recall and advocacy through a response driven TV campaign and brand building strategy.
The campaign for the Merseyside-based bathroom retailer will begin immediately and have a core focus on ABC1 women.
Marcus Hall, head of response at MediaCom Manchester, said: “It’s great to be building a long-term relationship with a brand that not only has established such a strong reputation, but has the ambition and vision to continue to grow.
“Our direct response credentials at MediaCom Manchester are among the best in the UK, as is our track record of managing brands’ first inroads into TV; something we’re looking forward to overseeing for Victorian Plumbing.”
Joe Pascoe, marketing manager at Victorian Plumbing, added: “MediaCom Manchester has been able to demonstrate a unique understanding of TV campaign planning and the ability to deliver results efficiently and we’re delighted to have them on board.”