Liverpool’s Juice FM could be about to be sold to Capital owned Global Radio.
The Media Guardian is reporting this lunchtime that TalkSport parent UTV Media is understood to be in the final stages of a deal.
The report says ‘sources suggested the sale of the Juice station could net UTV up to £10m’.
“UTV confirmed in January it was exploring a possible sale of its local stations following the New Year’s Day launch of UTV Ireland, the TV channel expected to make losses of £6m this year.”
Capital, headed by Ashley Tabor, has rolled out its Capital network across the country, but does not have one in Liverpool.
The Capital network has more than 7 million listeners around the UK, sitting alongside Global’s Heart network with a total of just over 9 million.
Juice FM had 234,000 listeners in the final three months of last year, a 9.3% share of the local market.