Holly Peacock, the former community editor of Grazia Magazine has joined O PR in Newcastle.

Holly Peacock

Holly Peacock

At Grazia, she was responsible for the creation of the publication’s social media strategy and digital community engagement. Prior to that she had spells at media agency, Maxus; Aegis-owned digital agency, de-construct; and glue isobar.

Perhaps unsurprisingly, she introduced herself to O managing director, Kari Owers through social media and is now the firm’s senior account manager for digital strategy.

“Since moving away I have always kept an eye on the North East’s creative industry. From the high profile clients and campaign creativity to the investment in its team and agency culture, O PR has always stood out so I’m really excited to be joining,” she said.

Owers added:

“We’re delighted Holly has joined our team to take forward the fast-growing area of the business; social media and digital content strategy. Holly will be responsible for digital strategy development for clients and managing several of our national consumer PR and social media accounts.”