Black_LogoFusionworkshop has completed a rebrand project and come up with the new name of Kagool.

The digital agency, which recently announced the opening of a new office in Manchester, worked with branding agency Heavenly to come up with the new name which, it says, better reflects the company’s personality.

Part of the the rebranding work is aimed at the agency’s many relationships with clients using Sitecore, a customer management company that provides web content management and marketing automation software.

Chief Executive Chris Short explained: “We’ve been Fusionworkshop for 16 years and are proud of that. We’ve been very successful but felt it was time to change as we’ve evolved in every imaginable way.

“The name Fusionworkshop didn’t reflect us. We involved a number of customers, our friends at Sitecore and pretty much the entire team and I’m delighted with the outcome.”

The director of the new St Peter’s Square office, Craig Johnson agreed saying, “as the UK’s only dedicated Sitecore agency we’re unique in the industry. We needed a unique identity to match. We also needed a memorable name that works worldwide to match the award winning work we do for clients around the world.”