Catalogue and online fashion retailer bonprix has picked Bloom Agency to deliver an integrated campaign to promote its new spring and summer collection.

The Leeds agency, which won the job after a competitive multi-way pitch, has already scripted and filmed two TV ads on location in Palma, Majorca, while also creating a range of direct marketing collateral to support the ad when it aired.

Bloom said it attempted to tap into the “emotional and aspirational reasons to buy into the bonprix brand, making the everyday special”.

Director Neil Lockwood said: “This was an important win for Bloom. We’ve enjoyed working with the bonprix team to create and deliver a fully integrated TV campaign for one of the leading names in the fashion market.”

Bloom also works with ITV, Jewson, The National Trust and Sky.