Following a competitive pitch held late last year, BJL is developing a full suite of brand building activity as the brand, gets set to celebrate its 21st birthday this year.
BJL intends to widen the brand’s appeal among a new, younger audience through raising awareness of Lambrini’s fruits range.
BJL CEO, Nicky Unsworth said they were delighted to be working with Lambrini. “It’s a vibrant brand in a sector we know extremely well. We’re looking forward to connecting with Lambrini’s audience to deliver cross platform campaigns.”
The agency says the work will focus on, social media, experiential and, with media support, celebrate Lambrini’s core values and to drive appeal for the drink with both new and existing customers.