Dairy producers, Lancashire Farm, have unveiled a new look, designed by Ahoy.

AHOY_LANCASHIREThe brief was to reposition the firm’s offering and freshen up its packaging, website and overall brand identity.

“With any design-focused project a certain leap of faith is required when finding the right fit in terms of an agency – the final result will massively impact your brand,” said Jack Morrison, Lancashire Farm’s account manager.

“We are extremely excited about the brand we have produced together and this just continues as the new packaging starts to filter onto shelf. Its tone and character has created a new dimension and level of interaction between ourselves and our customers. They have really understood our brand, our customers and our aspirations.”

The design was based around the rolling hills of Lancashire and Ahoy not only redesigned the packaging, but also the boxes that they arrive in, the aisle fins, shelf strips, van wraps, stationery and website.

“Lancashire Farm are exactly the kind of client we love working with at AHOY, self-aware enough to cast a critical eye over their brand touchpoints but not precious of them by any means, trusting an agency that they haven’t worked with before to completely overhaul everything that the brand is today,” added David Newton, creative director.