TADO, Peter and Paul, and Rocket have combined to rebrand the Children’s Hospital Charity in Sheffield.

The trio of agencies created a new brand identity, website and mascot as the charity seeks to raise £10m to transform the hospital.

“This is a crucial time for our charity. With just over a year to go before most of the new hospital will be built it is really important that the charity is equipped to stand out – wherever we are telling the brilliant stories that come out of our amazing hospital,” explained David Vernon-Edwards, director of The Children’s Hospital Charity.

“Our new identity will enable us to stand out so that the general public, community groups and businesses will stop and listen to those true and often miraculous stories of young patients who have overcome illness and adversity thanks to the care that they received at our hospital.”

Peter and Paul worked alongside its in-house marketing team to create the new logo, the plaster and a colour template.

image013“The re-design was fundamentally to unify the marketing communications with a distinctly more unique identity capturing the warmth vibrancy and positivity that the charity embodies,” said creative director, Paul Reardon.

“Theo [the mascot] had a makeover over too. He has been around for a number of years now, we felt it was time to modernise his characteristics in order to make him relate better to a younger audience and also allowing the charity to create more commercial opportunities for fundraising activities in the near future.”

That’s where TADO came in:

image015“Ever since we started working with The Childrens Hospital Charity, re-designing Theo was always an ambition of ours so we were very excited when we were given the chance to get involved. We were very much up for the challenge of creating a warm, friendly, fun, modern new Theo who would be able to become the new face of everything the charity does and work alongside the fantastic new charity brand created by Peter and Paul,” added TADO’s Katie Tang.

Finally, Rocket produced the website:

“A lot of the team are parents but before this project none of us ever really appreciated how lucky we are having this national facility on our doorstep. We’re excited for the future of the charity and so pleased to be part of it,” said Nick Crossland, senior digital producer.