Search Laboratory team of Rory, Chris, Lauren

Leeds-based Search Laboratory has been appointed by stationary and office company Viking to improve its online presence.

It will provide search engine marketing in both the UK and Ireland to Viking, part of Office Depot.

Search Laboratory account director Chris Woolford said: “We are proud to be working with Viking. The company is a major player in the office supplies market and our approach will provide significant online cut-through to ensure they stand out in a competitive marketplace.”

Viking chose Search Laboratory for its innovative results-driven approach to content marketing and PR for SEO, technical expertise, and strong commercial understanding of Viking’s business and market.

SEO Marketing Manager Europe at Office Depot Europe, Ruud Linders, said: “Search Laboratory approached us with a sophisticated and creative plan to enhance our online visibility and generate greater online traffic.”

Viking employs over 1,300 people in the UK and has its headquarters located in Leicester.