The new chief executive of Morrisons has sacked half of its senior management board – including group customer marketing and digital director Nick Collard.

The retailer today announced a number of changes to “reshape” its top team.

New chief executive David Potts

New chief executive David Potts

It comes just a week after David Potts replaced Dalton Philips as chief executive.

Also going are group retail director Martyn Fletcher, group property and strategy director Gordon Mowat, group logistics director Neal Austin and convenience managing director Nigel Robertson.

Potts said: “I will now be constructing a leaner management board, with the aim of simplifying and speeding up the business. I would like to thank Nick, Martyn, Neal, Nigel and Gordon for their service to Morrisons.”

Andy Atkinson, currently the own brand and sourcing director, has been appointed interim marketing director.