vmc websiteThe Visual Media Conference returns to The Rose Bowl in Leeds on 31 March with another line-up of leading UK and international speakers. The conference is being staged by CDi Yorkshire and seeks to address the variety of emerging and existing communication channels and methods which are increasingly challenging businesses but also offer significant new opportunities.

The conference will explore the latest trends in marketing and seek to identify which areas of marketing spend are performing best by determining how to best target your message and how to choose the most appropriate channels.

In addition to contemporary best practice marketing methods, related topics will consider retail trends and consumer psychology.

Dan Nelson

Dan Nelson

The organisers have enlisted the participation of the President of the Visual Media Alliance President, Dan Nelson based in San Francisco, who will be presenting a session entitled ‘West Coast Recovery’. The Visual Media Alliance is a non-profit trade association with over 800 member companies operating across Northern California’s communication industries.

Ian Schofield of Iceland Foods will be sharing best practice in launch methods and innovation while Stefan Casey of The Retail Institute will be demonstrating Global Fortune 500 techniques for new media and Bruno Maag will be sharing his experiences on how he went ‘from being a Swiss typesetter to creating a world leading typography studio’.

Other speakers signed up to the conference include Alex Craven of Bloom, Tom Salmon of Epiphany, Lyle Rainey of HP and Alan McClelland of CPI.

Topics to be explored on the day include:

  • the latest trends in digital marketing
  • packaging in the future – retail trends, omni-channel retailing, demographics and consumer psychology
  • creating a “user experience” by design
  • how to re-brand an old friend – the do’s and don’ts

Further information on the one day conference can be found here.

The conference chair is once again Nick Jaspan, the publisher of Prolific North.