Leeds-based First 10 has appointed five new staff as it looks to service “new and existing client demands”.

The arrivals bring the total headcount at the branded content marketing agency to 30.

Jordan Peck and Becky Boston join as account executives, alongside Ross Featherstone (developer), Jonny Gilbert (account manager) and Lauren Ashton (digital marketing manager).

First10's new starters

First 10’s new starters

First 10, which acquired Fist of Fury in November, boasts a client list including Puma, Aviva, Royal Canin, Bella Italia and Tilda Rice.

Commercial director Martin O’Toole said: “We have bold plans for 2015/16 and these new recruits are key to the structured growth of the business.

“They’ll certainly not be the only new people we bring in over the coming months – more to come on that as and when we can talk more about it.”