Manchester agency Delineo has launched a new e-commerce baking site for Bako South Eastern.

The site,, offers hundreds of industry-standard baking products designed to suit the needs of home bakers, as well as expert advice, recipe ideas, tips and interviews.

Delineo was appointed to develop the brand, user experience and development of the site, which was launched this week at Cake International in London’s Excel Arena.

A screengrab of the new baking site

A screengrab of the new baking site

Bako’s group of trading, Andy Hodgson, said: “Delineo have worked with us from the origination of the name and branding through to developing the business case for the new consumer brand.

“They impressed us with their passion for the market, their understanding of our business and their strategy for taking this new platform to the market.

“Together, we’re delighted to offer a website specifically created for the thousands of expert home bakers in the United Kingdom and in time, across the international markets.”

Delineo has also handled the digital strategy and has implemented a content and engagement strategy across Instagram, Facebook, Pinterest and Twitter.

Sam Rowlands, client services director at Delineo, added: “The team at and Delineo have come together to develop something very different for this market, a brand that appreciates and compliments the passion they show for baking and one that delivers a fantastic user experience so they get to the products they want quickly.”

Delineo has recently picked up other briefs from Gazprom, Genesis Breast Cancer Prevention and the Manchester Jazz Festival.