Smoking Gun has won a reported 6-figure account to launch Provident Financial’s new brand, glo.

The Manchester agency won a competitive pitch for the work, which features PR, a television campaign and digital.

“We were looking for an agency which really understood the ethos of Provident and were able to help us tell our brand story – we felt Smoking Gun got it immediately,” said Julia Dallimore, head of marketing for Bradford-based Provident and glo.

“With glo, we want to engage consumers with the idea of investing in someone, giving someone a helping hand by showing belief, we believe Smoking Gun can help us tell this story.”

Smoking Gun’s managing director, Rick Guttridge added:

“Alongside the PR launch, we will start to build an engaged social community and we’re planning further campaigns during the year to drive awareness.”