Leeds-based Pure Creative Marketing has been hired to rebrand Eclipse, the blind manufacturers, after a three-way pitch.

Pure’s task is to create a new look that will see the company through to 2020.

Eclipse's blinds

Eclipse’s blinds

Part of the brief will involve Pure redeveloping Eclipse’s website and reinventing its swatch books.

“We wanted to maintain our position as a market leader within the industry and felt it was time that we refreshed our brand,” said Sean Bruce, Eclipse’s marketing manager.

“Pure stood out from the other agencies as they really understood what we were trying to achieve. We also liked that Pure has its own photography studio and is able to deliver marketing, branding, design and digital all under one roof.”

Gary Dooley, director of Pure, said: “Eclipse is a well established brand within the trade industry and we are looking forward to creating a new brand that will be more recognisable by consumers, including its latest pleated blind ‘Hive’ from the 2015 collection.”

Established in 1998, Pure also works with the likes of Johnsons Dry Cleaners, Joseph Turner, Silver Cross and Mintex.