Citypress is handling the public relations and social media for pet food brand, Encore.

The Manchester agency has been appointed to provide support for its first ever television commercial, which was launched this week.

As previously reported on Prolific North, the £1.2m advertising campaign was created by Wilmslow’s driven, and directed by Chief Productions’ Marc Ingham.

It will air on terrestrial channels for the next 8 weeks.

Encore is made by Macclesfield’s MPM Products.