PR agency jwc has been awarded a brief to handle media relations for consumer finance company Credit Improver.
The Manchester agency will launch the product to the national finance press as well as acting as a press office for the London-based firm.
Nick Cotterill, account director, said: “We can’t wait to start working with the Credit Improver team. They have created a unique product that will transform the finances of countless people across the UK and we really want to get it out there to the people who need it.”
Tom Eyre, founder of Credit Improver, said: “We have a fantastic product but we need agency support to get it out there in front of the people who will really benefit from it. With jwc on board we are confident we can do this.”
jwc was established in 2012 by former journalist John Warburton and has worked with clients including Deals.co.uk and Wallsauce.