Stein IAS is to develop a fully integrated European, Middle East and African [EMEA] marketing campaign for Ingredion.

The agency, which has its EMEA base in Cheshire, will be targeting food producers, supermarkets and food service outlets.

“The addition of Ingredion to the agency’s global portfolio of clients once again affirms, were more than holding our own on the global stage, were setting the standard,” said Craig Duxbury, group account director at Stein IAS.

Ingredion is a global supplier of starches, sweeteners and nutritional based ingredients.

Stein IAS has developed a series of content and web platforms to target the firm’s customers, alongside a digital campaign.

“The food industry is witnessing huge growth due to the emergence of a more health and diet conscious consumer with trends such as gluten-free and low fat now driving consumer demand,” explained Charlotte Commarmond, marketing director Europe at Ingredion.

“As a result, the need for chefs, food producers, supermarkets and food service outlets to achieve the right balance between delivering innovative, great tasting products that meet consumer demand while maintaining profitability, has never been more important. The Quest for the Delicious BalanceTM campaign has helped us to communicate our ability to help the industry achieve exactly that.”