The Manchester agency was appointed in November last year and has since created and launched the brand and two umbrella companies – RealResults4RealPeople and IfICanDoItYouCanDoIt.
Websites for all three are expected to be completed early this year.
“Fit Healthy Fabulous approached us for a set of identities which would capture the lifestyle and wellbeing aspects of their businesses, in a fun yet professional way,” explained Phil Rainey, creative director at Cuckoo.
It was established in 2013 by Emma and Mike Sneddon, who added:
“We were really impressed with the work Cuckoo did on our new brands. We very quickly got to some brilliant designs, which really capture the personality of the brand. This was then carried through to our family of businesses to great effect.”