Creative England has been awarded £8m from the Government’s Regional Growth Fund.

The cash will be used to invest in, support and develop businesses working in the games, television, film and digital creative industries.

“The creative industry is growing three times faster than any other and our creative talent is world-leading so serious investment in the people driving this growth and their ideas is a no-brainer,” stated Caroline Norbury, chief executive of Creative England.

“Creative England has so far invested nearly £14.5m in the creative industries, contributing directly to the growth of the UK’s economy. And our teams are expert at finding the most exciting new talent this country has to offer; we’ve supported award-winning games developers, digital healthcare platforms and the latest social media software and apps.

“This £8m means we continue to invest in the best creative talent and businesses in cities all across England, helping to bring their ideas to life and their businesses to flourish.”

With the new money, the organisation will be setting up investment and support programmes in the East of England, which previous funds hadn’t allowed.

To date it has invested in businesses including Carbon Digital, The Floow and  Komodo Design.