Costcutter Supermarkets Group has appointed Leeds-based Boutique to handle its media strategy and implementation following a four-way pitch.

The decision to recruit a new media agency comes as Costcutter embarks on a brand new operations and marketing model, designed to complement the marketing activity being undertaken internally.

Costcutter has its HQ in York

Costcutter has its HQ in York

Costcutter marketing director Jenny Wilson said: “Our new vision and model marks a significant step change for us, and we were keen to work with a new media agency who would provide a fresh, strategic media plan with a difference.

“Boutique stood out as they displayed real creativity combined with an understanding of what we’re trying to achieve. Their industry experience offered the best of both worlds – an ability to support us on a full-scale, national level whilst supporting our ‘proud to be local’ ethos.”

The account was previously held by Harrogate agency Alchemy Media.

Simon Bollon, Boutique director, added “This is a brilliant win for us; a client that saw the value in our ‘think and do better’ proposition. Our approach is around matching products with audience and utilising the most pertinent media in a new and creative manner.”

York-based Costcutter has over 2,500 stores throughout the UK and Ireland.