Gyro Manchester has poached the BBC’s Martin Tapley to be its new head of planning.
Tapley had been senior audience planner for BBC Sport and 5 live, and before that for BBC Learning.
He’s also worked on accounts such as BP, Cussons and Nissan for TBWA/Manchester.
He said: “I am fortunate to be heading up a team of highly motivated planners with incredible depth of experience and skills.
“I can’t wait to help build on their already sterling reputation among our clients and across the gyro network.”