Grey Silk Short 1Yorkshire-based PR and Social Media specialist, Prohibition, has taken on new client, Young’s Hire – the UK’s largest independent formal menswear rental service.

Prohibition has been appointed to bolster the service’s consumer relations strategy and drive footfall to its mor ethen 195 concessions in stores such as Debenhams, Jeff Banks and Suit Direct.

Founder and MD Chris Norton, said: “We’re extremely proud to announce this huge new account win. Young’s Hire is another fantastic high street brand that offers a quality service and we’re thrilled they have chosen to work with us on growing their profile even further. We’ve already implemented the first stages of our new consumer-focused strategy and are seeing positive results.”

This latest win comes at the end of a successful year for the agency which saw the team grow and move to larger premises in Chapel Allerton.

Young’s Hire operations controller, Chris Burns, said: “Young’s has always been a brand that is widely recognised on the high street but we felt we could benefit from some proactive publicity that engaged with our customers.”