Police are attempting to trace a senior manager from News UK in Manchester who has been missing since New Year’s Eve.

Adam Whitehurst

Adam Whitehurst

Adam Whitehurst, 34, was last seen at around 10am in the Churchtown area of Southport, his home town, on December 31.

He is the client and partnerships senior manager at News UK, having worked at the company for 14 years. He began his career as a broadcast assistant for BBC Radio.

Adam is described as white, 6ft 1in, with short brown hair and blue eyes. He was last seen wearing a dark grey thick North Face jacket with a hood, dark grey/blue tracksuit bottoms and brown loafer shoes. He was riding a red mountain bike.

He is known to frequent the Southport, Cheshire and Manchester areas.

Police are becoming increasingly concerned about his whereabouts and would urge anyone who knows where Adam is, or has seen a man resembling him, to contact Merseyside Police on 0151 934 4556, the police non-emergency number on 101 or the Missing People Charity on 116 000.