The new brand is intended to take the existing digital team and the newly employed team of thirteen Teabag employees together under one identity.
Head of digital Karen Lewis will lead the new department, with Liam Grogan, Stuart Baker and Adam Blain, formerly directors of Teabag, also taking senior positions as director of digital projects, director of motion and digital creative director respectively.
She said: “Exciting times are ahead! Intermarketing Digital offers clients unrivalled experience, award-winning client service and creative, our combined talents and additional in-house capabilities truly set us apart from other more specialist agencies. We’re extremely proud and passionate about what we do.”
The team will be based at Intermarketing Agency’s head office in Headingley. Teabag brings additional services such as website and application design and build and further bespoke technical resources to support Intermarketing Agency’s continued digital growth.
Additionally, there will be a newly created motion department, led by Baker and Paul Farquharson. They will deliver an improved product offering in areas such as rich online content, animation, TV ads, short films, music videos, documentaries, product visualisation and corporate videos will be managed with a complete end-to-end solution that backs into Intermarketing Agency’s unwavering focus on service and delivery.