Bolton agency Absolute has won a competitive pitch to develop a digital transformation plan for Queen’s University Belfast.

The initial work will include a research process to deliver a personalised, interactive digital user experience, optimised for mobile, tablet and desktop applications.

Absolute will also deliver an integrated campaign and content strategy to drive traffic and optimise conversion goals after launch, as well as developing a new online hub to allow the university’s schools and departments to develop its presence cohesively.

Queen's University

Queen’s University

Kevin Mulhern, the university’s head of communications and external affairs, said: “The appointment of Absolute is a key step to delivering our digital transformation process over the next few years. They clearly demonstrated that they have the skills, experience and drive to really deliver an exceptional market leading website.”

Absolute MD Chris Hodgen added: “It’s a great privilege to work with such a high profile University as Queen’s. They have a strong heritage, fantastic facilities and a great team who we are enjoying working with immensely.”

Absolute, who worked on the University of Manchester’s website last year, is planning to open two new offices this year as well as launching a 2,500 sq ft video and animation production studio at its head office.