Which console are you?

Liverpool digital agency Studio Mashbo is behind the latest online campaign for which asks gamers ‘Which console are you?’

It’s the first time the company has used a full-screen user experience and is designed to showcase the powers and differences between Sony’s Playstation 4 and Microsoft’s X-Box One.

Studio Mashbo managing director Gavin Sherratt said: “Working along side has allowed us to work with two massive global brands – Microsoft and Sony – whilst also continuing our relationship with Shop Direct, following our previous project, the ‘Periodic Table of Ladies Dresses’.

“Whilst planing the project we were pleased that Shop Direct allowed us to break away from their traditional online framework and go full screen.”

The interactive infographic is intended to attract a new audience to the brand as well as give visitors an insight to the key features that both consoles offer with some interesting stats and figures related the history of the devices.

Shop Direct and Studio Mashbo will also be working on a number new concepts in 2015 as a part of an ongoing consultancy agreement.