Tangerine-logo.jpgManchester’s Tangerine B2B has been appointed by safety system’s manufacturer Hochiki Europe.

With almost 100 years’ experience, the company designs and makes innovative fire detection, emergency lighting, safety systems and devices and wants Tangerine to help position it as an industry leader.

Tangerine has developed an international, integrated multi-channel communications campaign to demonstrate Hochiki Europe’s ongoing commitment to manufacturing innovation, continuity in quality, service and supply and its customer satisfaction.

Tangerine B2B’s managing director, Sam Gregory said: “Hochiki Europe operates within a crowded marketplace, but has exciting and clear differentiators. From its focus on innovation, to its open protocol systems and dedication to hand checking every product, the company certainly has a lot to shout about.

“Our campaign which has been developed to work effectively across each of the unique marketplaces in which Hochiki Europe operates really taps into the expertise of each of its key spokespeople to build a strong international presence for the brand.”

Working across five manufacturing plants, 32 sales offices and 18 subsidiaries, Hochiki Europe has a global sales turnover exceeding £400m, is wholly independent and has over 1,500 employees.