Shop Direct has made a number of senior changes, including the promotion of Jon Owen to group retail brands director.

Owen has been credited with spearheading the development of the brand and he’ll now sit on the executive board. Owen will also assume responsibility for the group’s creative team.

The Liverpool-based group has also announced that Gareth Jones, the recently named deputy CEO will now take on the role of group chief operating officer. He will be responsible for the customer’s “end-to-end experience” as well as taking control of fulfilment, operations, process excellence, outsourcing and customer services.

“This team can take us to the next level in our journey towards being a world class digital retailer,” stated Alex Baldock, group CEO at Shop Direct.

The new positions come into effect from Monday 5th January.