One iota has completed a mobile app for Get the Label, which has been launched in time for Christmas.

The Lancashire-based digital agency has created a fully transactional iOS app, where shoppers can browse the retailer’s entire range.

“We are extremely excited about the launch of this new channel with One iota. Over the last few months we have seen a significant increase in shoppers using mobile devices to make online purchases, and our App will allow us to take advantage of the rapid market shift to mobile commerce,” said finance director, Helen Heaton.

Get The Label is a division of Topgrade Sportswear, which is in turn a subsidiary of the JD Sportsfashion Group in Bury.

“We are delighted to be working with Get The Label on their mobile strategy. As retail website visits on mobile devices overtake desktop traffic for the first time*, it is critical that retailers have the capability for customers to shop on any device, at anytime and anywhere. Get The Label’s new App allows customers to do just that!” added Damian Hanson, CEO at One iota.