Code Computerlove has unveiled a new website for toilet and facial tissue brand Velvet.

The Manchester-based digital agency was appointed in 2013 to provide digital consultancy across a number of SCA brands, including Velvet.

The mobile-first responsive site includes the new strapline ‘Luxury for you. Trees for the planet’ and is designed to tie in with Velvet’s new TV campaign and the 3 Trees Promise – a pledge that for every tree Velvet uses it replaces three trees.

The site features a real-time tree counter to highlight the number of trees Velvet has planted to date this year.

Charlotte Parrish, Velvet’s brand manager, said: “Our core objective for the brand is to help to make people feel good about buying Velvet products, safe in the knowledge that we’re giving something back to the environment and are committed to sustainable forest management.

“Our work with trees section in particular shows the work that Velvet and our customers do to help plant more trees in the world and the benefits that ensue from this.”

The TV ad, created by Fallon, can be viewed below: