Insights and analytics business CANDDi has hired Context Public Relations to manage its media relations and content marketing programme.

Specialist tech agency Context will handle all of CANDDi’s media outreach and content marketing, promoting the company’s expertise in marketing automation and website visitor tracking.

Tim Langley

Tim Langley

Tim Langley, CEO of CANDDi, said: “We have a strong product proposition and message to push to our target markets. We’ll be working with Context to promote the benefits of CANDDi using evidence based case studies and a range of thought leadership content.”

Context MD Frank Smith added: “CANDDi technology enables businesses to understand the make-up of their website’s traffic, allowing them to gain insight into the behaviour and requirements of individual visitors.

“It is a powerful tool that can be used to personalise visitors’ experiences, to generate increased engagement and ultimately higher conversion rates.”